Introducing TSM’s 2020 Regular Season Jersey

 

In early 2020, TSM’s new jersey was to be announced but due to an inflated workload, a campaign had yet to be developed. On a short timeline, I was assigned the project and assembled the necessary team to get it done on time.

Thanks to the creative and production teams, not only did we have a campaign in place, we had a high quality video to accompany it.

Working alongside Creative Lead, Shane McElroy, we saw the project through from concept to completion. The result produced over three million impressions and three hundred thousand views.

TSM Jersey Announcement.png
 
 

  • Direction

  • Screenwriting

  • Copywriting & Social

  • Sound

 
DSC09964.jpg
Previous

TSM x Game Fuel
Next

TSM Black Friday 2019