Since joining Skullcandy, we have undergone a massive U-turn. My time here has been spent helping the brand reestablish itself as a household name in the action sports space. Skullcandy’s deep heritage in skate, surf, and snow lends itself to having the most unique position in the consumer audio market. We are the original lifestyle audio brand, and it’s time we started acting like it (again).

My responsibility as the Global Social Media Manager is to build affinity through specially curated content that appeals to both a core boardsports demographic and the broader fanbase simultaneously. I help develop campaigns and their roll-outs, timelines, and budgets; partnering with agencies, influencers and/or athletes to create peak awareness.

The posts featured on this page showcase numerous projects I have helped get over the line; showcasing my work with creators developing partnered social ads to strategic social roll-outs for Acid Snow Camo, Crusher ANC 2, our new speakers, and more.

• Content Strategy & Creation

• Creator, Influencer, and Athlete Collaboration

• Brand Campaign Development & Management

• Social Media Management

• Copywriting