$1.3M in revenue from TikTok in 2024.
4 major campaigns for Warcraft in 2020/21.
2.9m followers in 2019 and Tempest Award in 2020.
Since graduating from college in 2017, I have been lucky enough to work with some household names and established brands like Blizzard Games, Skullcandy, Spotify, Logitech, Toyota, and more.
Soon after joining TSM in Dec. 2018, I really put my knowledge to the test and developed a strategy for the organization that tackled key challenges and resulted in a year of steady growth.
In 2019, TSM gained over 2,900,000 new followers and were awarded the Tempest Esports Business Award for Best Social Media Experience a year later.
I help establish and redefine goals, identify and connect to your audience, diversify content, and take a people-first approach to story telling.
A career highlight for me so far was working with the hi5 team to uplift Blizzard Games’ digital marketing and community efforts. Acting as a liaison for Warcraft players, I kept Blizzard connected and in tune. We created content that was relevant, clever, and sleek, successfully executing four major campaigns for the Warcraft franchise along the way.
Now, 3 years in at Skullcandy, we have been working hard to reestablish the brand as a household name in action sports. Skullcandy’s deeply rooted heritage in skate, surf, and snow lends itself to having the most unique position within the consumer audio market. In this role, I lead the organization in our approach to social media and have helped the organization generate $1.3M dollars in revenue from TikTok in 2024.
The data and insights on this website are specific only to projects I lead, was a primary collaborator, or can claim ownership of.
