TSM 2019 Fall Collection
Development and Execution
Social Media
Copywriting
In fall 2019, TSM released the brand’s largest capsule of merchandise to date, and I was responsible for developing the campaign.
There were countless digital assets and moving parts. It included participation from 35+ streamers, pro players, and influencers. Thanks to the star power involved, we reached over four million unique accounts across Twitter and Instagram in just over two days with zero paid.
